SAP CRM Course Outline

CRM Course Outline

Introduction 

CRM. If you work in sales, marketing, or customer service, you’ve

Probably heard the term before – but what does CRM mean, and what can it do for your business?

Customer relationship management (CRM) definition: The way businesses interact with current and future customers. Traditionally, this has been done with software that automates and integrates your customer-facing activities: sales, marketing, and customer service. But today, best-in-class CRM software systems go beyond that core functionality – providing additional tools for customer analytics, personalization, e-commerce, social media, collaboration, and more. The ultimate goal? To drive omni-channel customer engagement.

CRM basic data:

• Account Management
• Organizational model
• Product master
• Customizing settings for each object

CRM business transactions

• Overview of generic functions in business transactions
• Activity management

Customizing for these objects

• Process control and determination

Partner determination

Actions

Overview of pricing in CRM

• CRM Billing
• Basics concepts of CRM middleware
• Introduction to the CRM WebClient User Interface

For SAP ERP Training or SAP CRM Module Training please visit the links.